Most leaders know they should be adopting AI. But knowing and doing are very different things, especially when your team is skeptical, overwhelmed, or waiting for someone else to go first.
Taryn Crouthers didn’t wait. As a leader at ATTN:, she co-hosted the Women in AI Summit and helped launch a cohort specifically for women in media and marketing who felt left out of the AI conversation. Not because she was a technical expert. Because she asked: “Why not me?”
In this episode, Taryn and Elana King, Supergood’s Head of Client Service, dig into what it actually takes to move a team from AI-curious to AI-capable. They talk about the 100+ time-sucking tasks ATTN: mapped to AI solutions, the real blockers that showed up (spoiler: it’s not always the tools), and how leadership has to change when you’re guiding people through something this uncertain.
This is a conversation about courage, not credentials. About building confidence through community, not just training decks. And about what it looks like to lead when there’s no playbook yet.
If you’re a marketing leader trying to bring your team along, not just push them forward, this one’s for you.