Press

The Current (via LinkedIn)

Supergood Founder and CSO Michael Barrett steps on soapbox to explain how AI is not the end of creatives

Media Post · Apr 21, 2026

Supergood Spots Highlight U.S. Bank-NFL Partnership

Roast Brief · Mar 19, 2026

Supergood Broadens Its Executive Team in Strategic Growth Push

Adweek · Mar 4, 2026

Ad Agencies Are Embracing “Vibe Coding” to Build GEO Products for Clients

Ad Week · Feb 9, 2026

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Ad Week · Feb 9, 2026

Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad

Ad Age · Jan 7, 2026

100 top execs on 8 themes to watch in 2026

Ad Week · Dec 16, 2025

The 6 AI Trends That Will Dominate 2026

Adweek · Nov 4, 2025

Mike Barrett: The Innovator 50 Better Industries Through Technology

Advertising Week · Oct 31, 2025

We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas

Advertising Week · Sep 2, 2025

Reclaiming Time & Consciousness with AI

Ad Age · Jul 3, 2025

Why AI is raising the stakes for advertising strategy

Supergood · Jun 26, 2025

Two Perspectives, One Festival: Cannes Lions 2025 Recap

AdAge · May 29, 2025

How U.S. Bank used AI to test and inform its newest ads

Campaign · May 7, 2025

Is AI financially beneficial for agencies?

Ad Age · Apr 28, 2025

15 Agency Executives Leading the Charge for Personalization Through AI and Other Tech Innovations

Ad Age · Apr 24, 2025

Behind the Rise of Agency Chief AI Officers

Advertising Week · Mar 26, 2025

The AI Arms Race Isn’t About Innovation. It’s About Power

Decoding AI for Marketing · Mar 4, 2025

How US Bank and Supergood Made an AI-Driven Campaign

Ad Age · Feb 12, 2025

Supernatural AI Launches a New Agency and Breaks Out Its AI Software Business

WSJ · Feb 7, 2025

AI-Native Companies Are Growing Fast and Doing Things Differently

The CMO Podcast with Jim Stengel · Dec 11, 2024

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

Microsoft · Nov 19, 2024

Inside an AI-Native Ad Agency

Ad Age · Nov 12, 2024

Supernatural AI Hires Chief Creative Officer

Digiday · Jun 7, 2024

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

Adweek · May 31, 2024

U.S. Bank hires Supernatural AI (now Supergood) as its new AOR to fast-track the creative and use the agency’s technology

Ads of the World · May 31, 2024

Supernatural AI launches U.S. Bank’s new brand campaign “The Power of US” highlighting the relationship between the bank’s clients, its people and its products.

Roast Brief · May 31, 2024

U.S. Bank and Supernatural AI partner to “tell the stories of the bank’s amazing clients in a way that highlights the people who are at our core.”

Adweek · Apr 2, 2024

How We Create Talking AI Audiences

Ad Age · Feb 29, 2024

Thoughts On The Impact of AI Video

Ad Age · Jan 23, 2024

Mike Barrett Quoted In Ad Age’s 2024 Industry Trend Predictions

Adweek · Dec 15, 2023

Zipcar drives brand awareness & site traffic with Supernatural

Business Insider · Nov 21, 2023

Supernatural’s Bianca Chaer Named One of Business Insider’s 30 Rising Starts of Madison Avenue

Adweek · Nov 14, 2023

Supernatural’s Michael Barrett and Lucas Shuman named Adweek’s Inaugural AI Innovators of the Year

Adweek · Oct 3, 2023

Supernatural is honored to be included by Adweek as a Top 5 Breakthrough Agency of the year

Ad Age · Jul 27, 2023

Supernatural is writing the blueprint for creative agencies that use AI—wins Small Agency of the Year

The Wall Street Journal · Jun 20, 2023

How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.

Effie Awards · Jun 2, 2023

Congratulations to Christ Hospital Health Network on winning gold & silver at the 2023 U.S. Effie Awards

Ad Age · Mar 22, 2023

Supernatural launched an AI consultancy practice after seeing growth in that area following the agency’s 2021 launch

Press

The Current (via LinkedIn)

Supergood Founder and CSO Michael Barrett steps on soapbox to explain how AI is not the end of creatives

Media Post · Apr 21, 2026

Supergood Spots Highlight U.S. Bank-NFL Partnership

Roast Brief · Mar 19, 2026

Supergood Broadens Its Executive Team in Strategic Growth Push

Adweek · Mar 4, 2026

Ad Agencies Are Embracing “Vibe Coding” to Build GEO Products for Clients

Ad Week · Feb 9, 2026

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Ad Week · Feb 9, 2026

Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad

Ad Age · Jan 7, 2026

100 top execs on 8 themes to watch in 2026

Ad Week · Dec 16, 2025

The 6 AI Trends That Will Dominate 2026

Adweek · Nov 4, 2025

Mike Barrett: The Innovator 50 Better Industries Through Technology

Advertising Week · Oct 31, 2025

We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas

Advertising Week · Sep 2, 2025

Reclaiming Time & Consciousness with AI

Ad Age · Jul 3, 2025

Why AI is raising the stakes for advertising strategy

Supergood · Jun 26, 2025

Two Perspectives, One Festival: Cannes Lions 2025 Recap

AdAge · May 29, 2025

How U.S. Bank used AI to test and inform its newest ads

Campaign · May 7, 2025

Is AI financially beneficial for agencies?

Ad Age · Apr 28, 2025

15 Agency Executives Leading the Charge for Personalization Through AI and Other Tech Innovations

Ad Age · Apr 24, 2025

Behind the Rise of Agency Chief AI Officers

Advertising Week · Mar 26, 2025

The AI Arms Race Isn’t About Innovation. It’s About Power

Decoding AI for Marketing · Mar 4, 2025

How US Bank and Supergood Made an AI-Driven Campaign

Ad Age · Feb 12, 2025

Supernatural AI Launches a New Agency and Breaks Out Its AI Software Business

WSJ · Feb 7, 2025

AI-Native Companies Are Growing Fast and Doing Things Differently

The CMO Podcast with Jim Stengel · Dec 11, 2024

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

Microsoft · Nov 19, 2024

Inside an AI-Native Ad Agency

Ad Age · Nov 12, 2024

Supernatural AI Hires Chief Creative Officer

Digiday · Jun 7, 2024

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

Adweek · May 31, 2024

U.S. Bank hires Supernatural AI (now Supergood) as its new AOR to fast-track the creative and use the agency’s technology

Ads of the World · May 31, 2024

Supernatural AI launches U.S. Bank’s new brand campaign “The Power of US” highlighting the relationship between the bank’s clients, its people and its products.

Roast Brief · May 31, 2024

U.S. Bank and Supernatural AI partner to “tell the stories of the bank’s amazing clients in a way that highlights the people who are at our core.”

Adweek · Apr 2, 2024

How We Create Talking AI Audiences

Ad Age · Feb 29, 2024

Thoughts On The Impact of AI Video

Ad Age · Jan 23, 2024

Mike Barrett Quoted In Ad Age’s 2024 Industry Trend Predictions

Adweek · Dec 15, 2023

Zipcar drives brand awareness & site traffic with Supernatural

Business Insider · Nov 21, 2023

Supernatural’s Bianca Chaer Named One of Business Insider’s 30 Rising Starts of Madison Avenue

Adweek · Nov 14, 2023

Supernatural’s Michael Barrett and Lucas Shuman named Adweek’s Inaugural AI Innovators of the Year

Adweek · Oct 3, 2023

Supernatural is honored to be included by Adweek as a Top 5 Breakthrough Agency of the year

Ad Age · Jul 27, 2023

Supernatural is writing the blueprint for creative agencies that use AI—wins Small Agency of the Year

The Wall Street Journal · Jun 20, 2023

How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.

Effie Awards · Jun 2, 2023

Congratulations to Christ Hospital Health Network on winning gold & silver at the 2023 U.S. Effie Awards

Ad Age · Mar 22, 2023

Press

The Current (via LinkedIn)

Supergood Founder and CSO Michael Barrett steps on soapbox to explain how AI is not the end of creatives

Supergood Spots Highlight U.S. Bank-NFL Partnership

Supergood Broadens Its Executive Team in Strategic Growth Push

Ad Agencies Are Embracing “Vibe Coding” to Build GEO Products for Clients

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad

100 top execs on 8 themes to watch in 2026

The 6 AI Trends That Will Dominate 2026

Mike Barrett: The Innovator 50 Better Industries Through Technology

We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas

Reclaiming Time & Consciousness with AI

Why AI is raising the stakes for advertising strategy

Two Perspectives, One Festival: Cannes Lions 2025 Recap

How U.S. Bank used AI to test and inform its newest ads

Is AI financially beneficial for agencies?

15 Agency Executives Leading the Charge for Personalization Through AI and Other Tech Innovations

Behind the Rise of Agency Chief AI Officers

The AI Arms Race Isn’t About Innovation. It’s About Power

How US Bank and Supergood Made an AI-Driven Campaign

Supernatural AI Launches a New Agency and Breaks Out Its AI Software Business

AI-Native Companies Are Growing Fast and Doing Things Differently

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

Inside an AI-Native Ad Agency

Supernatural AI Hires Chief Creative Officer

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

U.S. Bank hires Supernatural AI (now Supergood) as its new AOR to fast-track the creative and use the agency’s technology

Supernatural AI launches U.S. Bank’s new brand campaign “The Power of US” highlighting the relationship between the bank’s clients, its people and its products.

U.S. Bank and Supernatural AI partner to “tell the stories of the bank’s amazing clients in a way that highlights the people who are at our core.”

How We Create Talking AI Audiences

Thoughts On The Impact of AI Video

Mike Barrett Quoted In Ad Age’s 2024 Industry Trend Predictions

Zipcar drives brand awareness & site traffic with Supernatural

Supernatural’s Bianca Chaer Named One of Business Insider’s 30 Rising Starts of Madison Avenue

Supernatural’s Michael Barrett and Lucas Shuman named Adweek’s Inaugural AI Innovators of the Year

Supernatural is honored to be included by Adweek as a Top 5 Breakthrough Agency of the year

Supernatural is writing the blueprint for creative agencies that use AI—wins Small Agency of the Year

​​How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.

Congratulations to Christ Hospital Health Network on winning gold & silver at the 2023 U.S. Effie Awards

Supernatural launched an AI consultancy practice after seeing growth in that area following the agency’s 2021 launch

Press

The Current (via LinkedIn)

Supergood Founder and CSO Michael Barrett steps on soapbox to explain how AI is not the end of creatives

Supergood Spots Highlight U.S. Bank-NFL Partnership

Supergood Broadens Its Executive Team in Strategic Growth Push

Ad Agencies Are Embracing “Vibe Coding” to Build GEO Products for Clients

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad

100 top execs on 8 themes to watch in 2026

The 6 AI Trends That Will Dominate 2026

Mike Barrett: The Innovator 50 Better Industries Through Technology

We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas

Reclaiming Time & Consciousness with AI

Why AI is raising the stakes for advertising strategy

Two Perspectives, One Festival: Cannes Lions 2025 Recap

How U.S. Bank used AI to test and inform its newest ads

Is AI financially beneficial for agencies?

15 Agency Executives Leading the Charge for Personalization Through AI and Other Tech Innovations

Behind the Rise of Agency Chief AI Officers

The AI Arms Race Isn’t About Innovation. It’s About Power

How US Bank and Supergood Made an AI-Driven Campaign

Supernatural AI Launches a New Agency and Breaks Out Its AI Software Business

AI-Native Companies Are Growing Fast and Doing Things Differently

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

Inside an AI-Native Ad Agency

Supernatural AI Hires Chief Creative Officer

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

U.S. Bank hires Supernatural AI (now Supergood) as its new AOR to fast-track the creative and use the agency’s technology

Supernatural AI launches U.S. Bank’s new brand campaign “The Power of US” highlighting the relationship between the bank’s clients, its people and its products.

U.S. Bank and Supernatural AI partner to “tell the stories of the bank’s amazing clients in a way that highlights the people who are at our core.”

How We Create Talking AI Audiences

Thoughts On The Impact of AI Video

Mike Barrett Quoted In Ad Age’s 2024 Industry Trend Predictions

Zipcar drives brand awareness & site traffic with Supernatural

Supernatural’s Bianca Chaer Named One of Business Insider’s 30 Rising Starts of Madison Avenue

Supernatural’s Michael Barrett and Lucas Shuman named Adweek’s Inaugural AI Innovators of the Year

Supernatural is honored to be included by Adweek as a Top 5 Breakthrough Agency of the year

Supernatural is writing the blueprint for creative agencies that use AI—wins Small Agency of the Year

​​How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.

How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.

How AI Has the Advertising Business Excited—and Worried. Using artificial intelligence tools to create ad campaigns can save time and money, but introduces new risks for agencies and their clients.