Zipcar needed to reintroduce their brand, restore trust, and make themselves relevant to local markets.
We developed the “Zip if” campaign to create highly targeted OOH, social and digital assets that spoke to the intricacies of the cities where our audiences lived in order to root the brand in popular culture and remind city dwellers just how perfectly Zipcar fits into their lives.
We turned to AI to help us research, strategize, write, design, and produce a breakthrough campaign made affordably, quickly, creatively and effectively.
The Superconductor enabled our team to identify the ideal audience and campaign strategy. We developed carefully targeted assets that resonated with audiences and exemplified just how seamlessly Zipcar can fit into and improve city life.
From Brief to Market in 13 Days
3 weeks to market. Zero shoot days. PE-backed Sanders needed an Easter campaign before the window closed. We built "Generous About Everything. Except This." around an AI-generated bunny who gave the chocolate a 5-star review, tested the creative across two audience segments and shipped to Meta in time for Easter week.
We help brands implement AI where decisions happen
We built their sales team an AI cocktail strategist. Tito’s on-premise reps pitch bars and restaurants nationwide, but had no way to know what was trending, what competitors were pouring, or what would fit the venue. So we built BERT: an AI tool that fuses real-time social signals and cocktail trends with Tito’s institutional mixology knowledge, then generates venue-specific drink recommendations with talking points built in. Live with the field team today.